“Ten people who speak make more noise than ten thousand who are silent.”
Although I don’t want to publish the actual number of social media impressions because it’s THE evil number, I’ll say that we who love #Lucifer sure know how to make noise, and make our voices heard.
Most of the references/data below are from CarterMatt.com (read the full story here) and have been indented; actual written content from the CarterMatt.com site are in quotes. My comments to certain parts are in bold navy font and not indented.
The live Lucifer ratings, released Tuesday morning, were lower than that of the Lucifer finale. “As a matter of fact, we’re not sure that you would have even know that the episodes were on unless you followed the show closely online.”
The quoted line above is the most interesting part. Had we not all been so bloody angry about Fox canceling “Lucifer” and tweeted with such passion and unity, some fans may never have known that there were two bonus episodes airing.
The Nielsen Social Content Ratings numbers show just how big of a reach a show has on social media. It can’t be delivered in terms of dollars, but it shows how far of a reach a show has. It’s a showing of how much of a fan base there really is for a show especially when its live TV ratings aren’t matching up to the online reach. “It is a signal of brand enthusiasm and if you are a smart network or advertiser, you can find a way to use this for your own benefit…with the right promotional strategy, it feels like a streaming provider especially could leverage this enthusiasm to further a show’s reach and monetization opportunities.”
Again, the quoted last line above explains exactly how a delivery host (Hulu, Amazon, Netflix, or even another television network) could tap into and use this data to monetize it, as how networks sell air time to advertisers for their network’s shows.
Keep this in mind: The Bachelorette (I despise reality shows) is the #2 show and viewers often tweet live during the show. They usually pull in about 300,000 total interactions. Topping that number is an incredible feat, and one that Lucifer fans accomplished and more than doubled, putting their total at the top of the Nielsen social content ratings. That is impressive.
And while I am not one to engage in these kinds of things…ever…I was so outraged about this show’s cancellation and knew I had to get involved in some way.
No matter the outcome, loves, well done @Lucifans, well done.